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What’s in a domain name?

Why a domain name is important

“ A rose by any other name would smell as sweet” – as the famous quote from Shakespeare’s ‘Romeo and Juliet’ goes. Here Juliet is trying to argue that it is not the name of things that is as Important as what they ‘are’.

When it comes to business, we agree. Ultimately, it is the quality of the service or products that are the most important things. However, when setting up your business and choosing a domain name it is also important to get this right, not just for legal reasons but to also ensure that it creates the right impression.

What is a domain name & what is it for

Once you have your business name idea, the first step is to check on the Companies House website to see if anyone else has beaten you to it. If not, the next critical step is to check and get the domain name registered. A domain name is the address that people use to find you or your company on the web and to email you. The easiest way to check availability is to contact the Nippy Gecko IT team.

Let Nippy Gecko IT manage your domain names

The main advantages of using a small company like Nippy Gecko over some of the big name domain providers are:

• You will always get directly through to one of our team (no frustrating call centres)

• You are invoiced annually so do not need to worry about setting up auto payments and your credit card expiring and therefore risk losing your domain name if not renewed

• We always ensure that every single domain name is correctly registered to the owner (this is vital for legal ownership) and you would be amazed at just how many domain name registrars do not do this.

From the .com’s to the .guru’s

In addition to the usual .com and domains names, we can also supply a whole range of the newly released (and pre-register for the as yet unreleased) domains, including: .photos, .diamonds, .bike, .plumbing, .coffee, .clothing and .guru to name but a few.

If we were to get a chocolate brownie for each time someone asked “how did Nippy Gecko get it’s name” than we would have a lifetime supply of goodies. Our answer is simple; Steve Jobs certainly didn’t make his success from selling apples (well not of the fruit variety anyway). In short, we love our name, like us it is different, memorable, fun and once you know our name you will never forget us.

Give the Nippy Gecko IT team a call on 0203 384 2135 if you would like us to check out the availability of a new domain name or if you have an existing one that you would like to transfer over for us to manage for you. Don’t delay, ensure you secure that domain name for your business before somebody else takes it!